Strategic Retail Management: Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

By Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

This isn't really a conventional textbook or choice of case reports, yet is meant to illustrate the complicated and manifold questions of retail administration within the type of 18 classes that offer a thematic assessment of key matters and illustrate them with the aid of accomplished case reviews.

In the second one variation, all chapters have been revised and up to date. 3 new chapters have been additional to regard subject matters like online-retailing and multi-channel-strategies in addition to the so known as verticals in particular chapters. All case reviews have been changed by way of new ones to mirror the newest advancements. Eighteen famous retail businesses from assorted international locations, like most sensible purchase, IKEA,TK Maxx, Tesco and Decathlon, are actually used to demonstrate specific elements of retail management.

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Additional resources for Strategic Retail Management: Text and International Cases

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And store design and atmosphere are very simple and cost-oriented. Often, products are sold out of boxes (“box stores”) or cut cases and are presented on pallets. Food-based hard discounters often carry only a limited range of manufacturer brands and rely heavily on low-price store brands. Thus, prices are less comparable between different retailers. They often complement their assortments with a weekly or semi-weekly changing selection of general merchandise, which is sold at very low prices and heavily promoted by newspaper advertising or the distribution of flyers to households.

The very limited assortment of these stores is food-oriented. A high proportion of sales consist of impulse purchases, with most in areas such as snack foods, soft drinks, beer and wine, tobacco products or newspapers and magazines. The average transaction in convenience stores is small and prices are usually above average. Convenience stores focus on ease of shopping. They offer fast shopping, thus enabling customers to purchase quickly, picking merchandise in a short time without having to search through a large store or wait in long checkout lines.

90). Membership is required and customers are charged an annual fee. The largest warehouse clubs in the USA are Costco and SAM’S CLUB (Walmart). This type of store is characterised by low prices for a limited assortment comprising half food and half general merchandise. e. in low rent districts. Store architecture and design are very simple and cost-oriented, characterised by a simple interior, concrete floors and wide aisles (Ogden/Ogden 2005, p. 104). Items are usually presented on pallets. In this type of store, fast moving, high turnover merchandise is offered, thus minimising holding costs.

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