Get the most out of sales meetings by James Dance

By James Dance

This special all-in-one advisor will educate you every thing you want to understand to maximize the effectiveness of your revenues conferences and encourage your revenues crew, supplying professional suggestion on each point of revenues administration. '

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This helps you to be accountable and helps them plan their day. It's also common courtesy. 5. Take the time to prepare needed written or physical materials well in advance so that you don't rush around making photocopies ten minutes before the meeting. Planning will make you feel more in control and consequently better able to conduct a successful meeting. Planning will make you be a better example to the staff. Planning will help you avoid problems. Planning will simply make for a far superior meeting.

Preparation 1. Invite a guest speaker to your sales session. But not just any guest speaker and not just any session. This will be a special occasion. Page 12 Set up shop in a nice hotel, offer a great meal and roll out the red carpet for this guest. Because he or she will change your life. 2. Look for a particular type of customer to invite in as a guest. Look for someone who started with nothing and worked up the ladder to reasonable success. Look for someone who will talk; someone who will tell you nitty gritty numbers; someone who will talk freely about gross revenue, cost of goods, expenses, profit, etc.

While we don't want to spend a lifetime gazing inward, it is unquestionably helpful to make periodic assessments of strengths and weaknesses, particularly when surrounded by friends and colleagues who will keep us honest. The meeting here focuses on broad personality types which can be applied to both clients and salespeople. Once again, we don't want to build an army of chameleons. However, we must recognize the value of understanding our customer. Without a subtle alignment of personalities, we don't have nearly as good a chance to build the relationshipand thus the business.

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