Duct Tape Selling: Think Like a Marketer-Sell Like a by John Jantsch

By John Jantsch

Booklet Date: may possibly 15, 2014

Many of the components that salespeople fight with nowadays have lengthy been the area of retailers, in response to bestselling writer John Jantsch. the conventional enterprise version dictates that sellers personal the message whereas personal the relationships. yet now, Jantsch flips the standard revenues process on its head.

It’s now not adequate to view a salesperson’s activity as ultimate. Today’s superstars needs to allure, train, convert, serve, and degree whereas constructing a private model that stands for belief and expertise.

In Duct Tape promoting, Jantsch indicates how one can take on a altering revenues surroundings, no matter if you’re someone or charged with major a revenues group. you are going to discover ways to imagine like a marketer as you:

Create a professional platform

Become an expert on your field

Mine networks to create serious relationships inside your organization and between your clients

Build and make the most of your revenues Hourglass

Finish the sale and remain connected

Make referrals an automated a part of your process

As Jantsch writes: “Most humans already comprehend that the times of knocking on doorways and hard-selling are over. yet as I trip worldwide chatting with teams of commercial vendors, agents, and revenues pros, the #1 query I’m requested is, ‘What will we do now?’

“I’ve written this ebook in particular to reply to that question. on the middle of it, advertising and revenues became actions that now not easily aid one another loads as feed off of every other’s task. revenues pros needs to imagine and act like agents so one can thoroughly reframe their position within the brain of the customer.”

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Extra info for Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar

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Brand awareness can be accomplished in vast scales and inexpensively; it may simply require a blog or a posting at a social network to create a buzz about a brand or a new product or service; and it is a new form of micromarketing. 12 ◾ Machine-to-Machine Marketing (M3) For example, games transform social sites such as Facebook into important hubs of interactive activities for devices, such as FarmVille, Phrases, Texas HoldEm, FrontierVille, Causes, Café World, Mafia Wars, Quiz Planet, Treasure Isle, and IHeart from gaming companies, such as Zynga, and are perfect for executing A5.

That business listing, also known as a Place Page, is a web page to organize all the information for every imaginable place in the world. There are Google Place Pages for businesses, points of interest, transit stations, landmarks, and cities all over the world. Once a business has verified their Google Place listing, they can enhance the Place page by adding photos, videos, coupons, and even real-time updates like weekly specials all on their Place page. Verifying their listing gives them an opportunity to share even more information about their business with Google.

S. 7). Yet another app metric reporting firm is Appolicious that offers a directory of hundreds of Android and Apple apps, the two dominant apps in the United States. Appolicious combines social networking, journalism, and technology to assist M3 Why? 7â•… AppData Pro metrics and trends of gaming apps. 8). Popular mobile and web applications present new and engaging ways for brands to communicate directly with devices in increasingly targeted and contextually aware formats. There are apps in all types of categories, including books, business application, education, entertainment, health, music, news, shopping, sports, and travel, to name a few.

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