Developing New Functional Food and Nutraceutical Products by Debasis Bagchi, Sreejayan Nair

By Debasis Bagchi, Sreejayan Nair

Developing New practical nutrition and Nutraceutical Products presents serious details from conceptualization of latest items to advertising, aiming to offer an excellent realizing of the full approach via unique insurance of key thoughts, particularly innovation, law, production, quality controls, and advertising.

Chapters offer insights into industry and aggressive research, product layout and improvement, highbrow estate, component sourcing, fee regulate, and revenues and advertising innovations.

  • Examines key concerns in product improvement
  • Provides a streamlined process for product development
  • Addresses production and quality controls demanding situations
  • Includes key classes for a profitable product release and potent advertising

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Sample text

This group includes both men and women, and is not constrained to a particular age group. Because they are overweight or obese, they not only want to feel better about themselves, but may also be driven by medical issues. They may have been advised by healthcare professionals to incorporate diet and lifestyle changes to help them lose weight, but are often confused by the options. They tend to have many demands on their time and energy that prevent them from eating healthily and exercising. They look for products that provide more motivation and energy, as well as thermogenic and satiety support.

Functional foods can include foods like cereals, breads, yogurts, snacks, and beverages that are fortified with vitamins, herbs, or other specialty ingredients. A specialty ingredient may be a naturally nutrient-rich whole food source such as spirulina, garlic, or soy, or a specific component of a food, like Omega-3 fatty acids from salmon. 2 HOW BIG IS THIS SECTOR? Functional foods and beverages represent roughly a $50 billion category in the United States retail market. Recent years have seen the discontinuation of many slow-moving entries particularly in the beverage sector.

Likewise, the other power players in functional foods and beverages continue to be fiber, soy or whey protein, Omega-3’s, and probiotics/prebiotics. 16 KEEP IT SIMPLE FOR THE CONSUMER Consumer research supports what we all suspect. Moms are totally overwhelmed with food choice and making the right decisions for themselves and their families. Generally, the fewer ingredients on the nutrition facts panel the better. Keeping it simple is their new mantra. In particular, moms are keeping an eye out for overly processed food products and trying to avoid them whenever possible.

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