Banana: The Fate of the Fruit That Changed the World by Dan Koeppel

By Dan Koeppel

Read Dan Koeppel's posts at the Penguin Blog.

In the vein of the bestselling Salt and Cod, a gripping chronicle of the parable, secret, and unsure destiny of the world’s hottest fruit

during this attention-grabbing and miraculous exploration of the banana’s historical past, cultural value, and endangered destiny, award-winning journalist Dan Koeppel supplies readers lots of nutrition for concept. fast paced and hugely interesting, Banana takes us from jungle to grocery store, from company boardrooms to kitchen tables around the globe. we start within the backyard of Eden—examining scholars’ trust that Eve’s “apple” used to be really a banana— and commute to early-twentieth-century primary the USA, the place aptly named “banana republics” rose and fell over the crop, whereas the firms referred to now as Chiquita and Dole conquered the market. Koeppel then chronicles the banana’s route to the current, ultimately—and so much alarmingly—taking us to banana plantations around the globe which are being destroyed via a fast-moving blight, with out healing in sight—and to the high-tech labs the place new bananas are actually being inbuilt try out tubes, in a race to save lots of the world’s such a lot cherished fruit.

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For instance, in the first decades of the eighteenth century Africans were willing to trade a pound of ivory for every ten pounds of Bahian tobacco. The tobacco growers of Bahia were the only ones to perfect this type of manufacturing process and were therefore able to establish a monopoly of trade for this particular type of tobacco. C. R. ” By the eighteenth century tobacco was not only an important part of trade relations between Africans and Europeans, it had also become an important component of trade between African societies.

The industry simply shifted its dollars to the print media; total spending on magazine advertising doubled and newspaper advertising quadrupled. During this period, television bans went into effect in other countries, including Great Britain, France, Germany, and Australia. In some cases the tobacco industry negotiated voluntary agreements with governments to reduce or eliminate broadcast ads in order to head off potentially more far-reaching restrictions. However, other forms of marketing remained common, including newspaper and magazine ads, billboards, sponsorship of sporting events, posters and retail displays, and promotional items featuring product logos.

32 Tobacco in History and Culture AN ENCYCLOPEDIA AIR TRAVEL Later Trends By 1950, around half the population in most western states smoked (between 44% and 47% in the United States), though such averages hide the fact that in countries such as the United Kingdom up to 80 percent of adult men were regular smokers. Following the smoking and health controversy of the 1950s, smoking rates fell, but far from equally for men and women. The first antismoking health campaigns tended to direct their message to adult men and it is indeed in this demographic that smoking rates have fallen most persistently.

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