Advertising Ideas: A Practical Guide to Methods That Make by John Caples

By John Caples

*This is a experiment of the 1st version of this booklet that is unavailable in digital/physical format.

The objective of this booklet is to teach you ways to make greater ads - to inform you certainly and specifically:
-how to decide on potent appeals
-how to write down headlines which are "stoppers"
-how to put in writing reproduction that sells
-how to make every kind of layouts
-how to get consciousness by utilizing brides, infants, animals, cartoons, comedian strips, etc.
-how to exploit intercourse appeal
-how to exploit humor, horror, information, interest, and self-interest
-how to introduce new products
-how to promote a number of items within the related ad,
-how to address contests, rates, and unfastened offers
-how to construct prestige
-how to extend coupon returns
-how to get orders via mail
-how to make humans stick with your advertisements week after week and month after month, simply as they stick with a endured story
-how to make ads in attaining the first goal they're meant to accomplish; particularly to promote extra item.

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Additional info for Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work

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